One of the most important aspects of social media is the emphasis on building and sustaining relationships. All of the content you make, all of the followers you amass, all of these things are meant to help you develop and maintain more personal relationships with others, people you would not have met otherwise.

What’s fascinating is that social media is altering the fundamentals of how we interact. This has significant ramifications for the industry, as a business is built on interpersonal relationships. If you use social media to communicate with clients and consumers, you should be mindful of how different developments in our interpersonal psychology can have a significant effect on your client relationships. At another stage, it’s important to be mindful of how your social media participation is affecting you, as this will have an effect on the decisions you make and the strategies you use for your business.

In many ways, social media is altering our relationship models. For starters, it enables one to communicate with a greater number of individuals in a shorter amount of time. Second, it’s all too tempting to exaggerate the depth of our online relationships. Third, it increases our susceptibility to a social media contagion effect, which means you can begin to imitate habits, attitudes, and values from others in our social network. Fourth, social media makes it easier to compare oneself to others, which may be beneficial or harmful.

Given how deeply social media has pervaded the lives of the majority of teenagers, it’s no wonder that these platforms play an important role in the formation of partnerships and the day-to-day exchange of peer relationships. Social networking is important in linking teenagers with new friends and helping them to learn more about them and get to know them better. Nearly two-thirds (64%) of teenagers who have found a new acquaintance online claim they did so via a social media site. Two-thirds (62%) of teenagers claim they’ve shared their social media username with a new friend to keep in touch.

Teens use social media to connect with their former peers in addition to having new friends. More than nine out of ten teenagers (94%) claim they spend time on social media with their families. Fully 30% say they spend time on social media with friends every day, and another third (37%) say they do so every few days. Smartphones have near-constant links to relatives, as well as social media users’ web postings. Teens who have smartphones that use social media are more likely to say feeling “a lot” more attached to what’s going on in their peers’ lives than teens who don’t have a smartphone.

Teens in our focus groups said they like how social media keeps them in touch with their peers. “The nice thing to come out of it is you will figure out what your peers do and check on them while you’re not there,” one high school boy said. So, like, who did they hook up with and what did they do…” Teens also appreciate how social media allows them to communicate with more people. “And you can speak to people a lot more often when you don’t have to meet them in person,” one high school student said.

When it comes to partnerships, social media has brought a whole new level of complexity to the table. In certain cases, we will keep in touch with people who live far away or that we don’t see on a daily basis, which is fantastic. It’s important to remember, though, that while sending memes back and forth allows for continued interaction, engaging in deeper friendships is an important part of sustaining healthy relationships. When we ‘like’ something on the internet, we interpret it as indicating that we are related to the user. Human connection, on the other hand, necessitates a greater level of investment.

Thus, social media always maintains the friendly relationships to all for the betterment of the mental well-being.